Blog posts of '2024' 'April'

What Advantages Does Large Format Printing Offer Over Traditional Advertising Methods?

There is almost an endless amount of ways to try and get your business’ message across to the masses. In today’s digital age, advertising can take on a number of different forms, but some of the most impactful methods are those that are more traditional. Tried and true methods like large format printing can still be very advantageous, getting your message out there to be seen by countless numbers of eyes and potential clients. Reach the people you want to reach by getting your message in front of the right people. 

Advertising on smart phones or other digital devices can often produce more misses than hits. People scramble to get rid of ads as fast as they can, and will generally pay up to run the bulk of their apps without advertisements. Getting in front of them more organically with things like large format posters or banners can get your message across without seeming as intrusive as digital advertising. There are plenty of benefits to working in the realm of large format printing in Denver

Boost Your Visibility

Large format prints are difficult to ignore, especially when placed strategically in high-traffic areas. Using your logos and colors of your branding can effectively grab the attention of multiple passersby at any given time of day, potentially getting the attention of more customers. High visibility is paramount for any type of advertising, and placement of these large format prints can be as crucial as the information contained on them. 

Working with a large-format printer can help get you the right pieces in place to grab the attention of those potential customers, elevating your brand’s presence along the way. There are a number of places that can use these large-format prints, and getting them in front of your target audience is easier than you think. From locations on public transit to rest rooms in breweries and restaurants, there is a place to get those large format posters or in front of the people that need your services. 

Customizable Options

Large format printing allows you to customize and tailor your advertising materials to suit a wide array of advertising areas. You can build these advertisements to fit in specific locations, or customize them for every specific event you want to get your message across. You can also change up your large format advertising with different promotions or other special things going on within your business at any given time. Outside of creating new large format prints for inside your storefront, you can change up the size of your prints depending on where they’ll get the most visibility.

This doesn’t have to be limited to any one type of format, either. This flexibility stretches from posters and banners to even larger signs or vehicle wraps. Your large format printer will also be able to deliver flexibility in size, shape, and the material that suits your specific needs. There are options for large format print advertising whether they need to be displayed indoors or outdoors, making sure you are reaching the right audience no matter where they might be. 

Creative Freedom

Because of the customizable nature of large format printing, there are practically no limits to what you can do with your advertising and design. The colors and logos of your branding are important, and getting those messages across creatively will make your projects draw even more attention. From detailed graphics to bold fonts and colors, you want consistency across all of your large format prints. If you’re looking to make a big splash with multiple large format prints (like multiple posters and banners), you want those colors to appear uniform across all of them. 

The only real limitation comes in the experience and expertise of the printer you work with. Communication will be key in any project, but it’s of vital importance if you’re creating something that’s a little bit out of the norm. Talking through your vision with the printer will allow them insight to tap into their creativity to develop those bold and vibrant eye-catching advertisements. You want your project to reflect your brand identity and messaging, and using a printer built on communication with their clients will allow that vision to become even more dialed in. 

Versatility in Your Message

Large format prints can be used in a number of different settings. It doesn’t matter if you need them for window displays in storefronts, or if you need them for trade show events, the right printer can create these projects to effectively get your message across in a number of situations. Pieces like stand-up banners can be used in a variety of locations, and multiple banners can be created to make sure your message gets across even if your message may change throughout the year. 

Outdoor projects are also no problem, as the aforementioned access to many materials allows for these projects to stand the test of time. Most large format prints can be created to be portable. That allows them to be more easily transported and reused as needed. Get all of your messaging in large format prints for events like trade shows and other conventions, and they can last for years while still maintaining their impact. 

Cost-Efficient Advertising

You want your advertising budget to go as far as it possibly can, and large format printing for advertising can get you more bang for your buck. Initially, it can be more expensive than a few other traditional advertising methods, but it will get you more value for your money in the long run. Because of the durability and versatility of the messaging, you’ll be able to use the large format prints for a long period of time. If you’re creating large format prints to be displayed outdoors, they can be made to withstand numerous outdoor conditions. Weather-resistant vinyl or durable mesh materials can put up with more challenging environments, stretching your budget farther. 

A well-designed and durable large format print may attract attention for weeks or months, delivering ongoing exposure to your brand. That longevity can save you money in the long run, allowing you to use that money in other areas of your business, or allocate that money in other places of your advertising budget. Every business owner is looking at new and better ways to advertise, and every business owner is also looking to save money. Large format printing might be an avenue to check both of those boxes. 

Stand Out at Trade Shows & Conventions

One of the most impactful – and important – ways large format printing can help is when you’re trying to catch the attention of all those people wandering past your booth at trade shows or other conventions. The versatility and mobility of these types of ads has already been discussed, but the flexibility of large format printing can also make you stand out in that crowd. There are a lot of ways to make banners or other prints, but having them blast the audience with bold colors and sharp designs will make those convention goers take notice. 

Whether it’s the common banners and stand-up banners you see regularly, or something completely different, large format prints can put you above the crowd. Your advertising is intended to get your targeted audience to notice you. Nothing can do this more quickly at a trade show or convention than coming up with a design that sets you apart. The wide array of options that come through large format printing is a great way to accomplish that. 

Targeted Messaging

The versatility and mobility of large format printing also makes it a great option to target specific audiences. Large format prints can be strategically placed in specific locations, maximizing the advertising efforts and increasing the likelihood of engagement. By getting these in front of the audience most likely to use your product or service, you’re not wasting those precious marketing dollars getting in front of uninterested parties. 

This is also an effective method of advertising for special events or things like seasonal sales that might be going on for a limited time. This can drive more business your way if the large format prints are put in the right place to reach the people that are going to need that product or service before time runs out on the event, sale, promotion, etc. By getting in front of the right crowd, it makes it easier to tailor your message for your audience, as well. Your target audience will more quickly understand your message, meaning the message will have higher impact, and you’ll get more engagement. 

A lot of these benefits work together, making large format printing a dynamic and versatile option for any industry. These items are a great tool to enhance the visibility of your brand, deliver impactful messages, and reach your target audience – no matter where they may be. For more information on how large format printing can help your business get more traction with its advertising budget, reach out to the experts at Cottrell Printing today.

Design Tips for Print Marketing Materials

When putting your brand out into the world with your marketing materials, everybody wants them to grab attention and convey their brand to their audience. Developing effective print marketing materials requires paying close attention to some design principals that will capture attention while conveying a clear message. You want to make a lasting impression on your audience, and there are a number of ways to accomplish this. 

Working with a trusted Denver commercial printer will maximize your efforts, as they will be able to provide insight into the right methods to use to optimize your print marketing materials. They’ll also be able to implement consistency throughout all of your items – keeping your colors and logos uniform across many different types of marketing. From posters and banners to pamphlets and other handouts, consistency in your message along with the following tips will make a big difference in how your marketing materials are received. 

Understand Your Audience

Before implementing any design, it is critical to understand who your target audience is and the exact message you want to convey to them. By tailoring your design choices to resonate with your audience’s preferences and interests, they’ll be able to reach the right demographic. By understanding your target audience, it will go a long way in creating the right materials. One of the best ways to do this is to keep up with industry trends and changes in consumer behavior, because that will allow you to zero in your messaging. 

There are a number of ways to uncover your target audience and changes within that audience. The easiest way is to engage with your clients – whether directly or through things like email marketing or social media. Using analytics can allow you to gather data about who is visiting your website and the preferences of your target audience. Whichever method you use to gather this information will be extremely helpful in understanding what needs to go into designing your print marketing materials. 

Keep Things Simple

Don’t clutter your design by using too much text or too many graphics. White space in your printed materials can allow the most important elements of your design to breathe, and focuses the reader’s attention on your message. You want your message to be easily understandable at a glance, because that will help keep the viewer of the materials invested. When designing things like print marketing materials, less can definitely be more. 

You want your logos and text to be sharp, and those are the things you want people to remember from the marketing materials. Making them too busy distracts from the overall message and can cloud the overall message. Attention spans are getting shorter and shorter, making a compact and easily understandable message imperative. By tightening up your wording, you can make more of an impact as the message is easier to digest. It will also allow for more attention to your logos and images, which will also hold the viewer’s focus. 

High-Quality Graphics & Materials

Investing in high-resolution images and other graphics will deliver sharpness and clarity in your print materials. The last thing you want is a blurred or messy logo – or one that doesn’t portray your colors correctly. Nothing will detract from the overall message and design of your marketing materials quicker than low-quality visuals. You want the attention to be on the message you’re trying to get across instead of how your logo doesn’t look right or a photo that is out of focus. 

It’s also important to choose high-quality paper stock and finishes that align with your overall brand. High-quality materials deliver the impression of professionalism that you want to convey, and can go a long way in making that impression last. It might seem like a small thing, but recipients of those top-notch materials will remember the quality of the item. Budget is always a concern with any project, but using the best materials will have a lasting impact on those that come into contact with them – and it’s a great way to set yourself apart from your competition.

Maintain Brand Consistency

Along the same lines of using high-quality images and other materials, it’s important to choose print materials that best reflect your brand identity. Colors, fonts, and even imagery has to remain consistent throughout the process to convey a look of professionalism and dedication to your brand. There are multiple reasons why business owners choose the colors for their logo and other branding, and consistency with those colors across multiple platforms will reinforce that brand recognition and build credibility.

Most importantly, you want your company’s logo to be sharp with the proper coloration. This is the centerpiece of your branding, so it has to be right. Making sure you are getting consistent color of your logo across multiple forms is crucial to maintaining your brand. When your logo looks the same on a banner as it does on a tri-fold pamphlet, it makes it easier for consumers to remember your message. That is the first step in building a relationship with consumers through your brand, as all consumers want consistency from the vendors they use. 

Create a Focal Point for Your Message

No matter what type of marketing materials you’re using, a great way to capture and hold your audience’s attention is with a focal point that draws the viewer in. This should serve as the main focus of your design. While the importance of logos has already been mentioned, this doesn’t have to be the focal point for every piece of marketing material. There are multiple things that can keep the viewer of the marketing material invested, from a compelling image to a bold headline or something else that’s prominent. 

This is where keeping the overall design uncluttered comes into play, as well. By utilizing a focal point, it will draw in the viewer quickly without distractions. Using that specific focal point to guide the viewer through the rest of the material is a great way to not only capture their attention, but hold it so they can digest the entire message of the piece. Strategic use of this focal point can also make the item more memorable, which is one of the main goals of your marketing materials in the first place. 

Craft Compelling Content

Your marketing materials are likely designed with one primary goal in mind: Generating more business. If the copy on your marketing materials is boring or overflowing with industry terms, you may lose your target audience quickly. Marketing content needs to speak directly your audiences needs and pain points, and how you’ll be able to address those needs. Don’t get bogged down in telling them all of the bells and whistles of a particular service or product, but rather inform your audience on the benefits. 

One of the best things you can do with your marketing content is to simply communicate how your offering solves their problem or fulfills a need. Since the main directive is to drive business, don’t shy away from persuasive language to motivate your audience. Crafting persuasive calls to action will compel the readers to respond more quickly. Keep the information relevant and valuable without getting into too much minutiae about your process. 

Use Fonts that are Easy to Read

Putting together the right content is one thing, but making sure that content is easy to read is just as important. A lot of businesses may use cursive fonts or other fonts with unique looks. These are fine to use in some instances, but not with your marketing materials. You want to use fonts that are easy to read when they’re printed or bumped up to larger sizes for large-format printing projects like posters and banners. If something like a cursive or flowing font is the main font of your branding, it’s certainly usable, but using a secondary font that’s easier to read for vital pieces of content is recommended. 

It’s also important to avoid using too many fonts, because it can clutter your overall image. A lot of different fonts can also create visual confusion, distracting from the focal point and/or other images within the materials. Again, consistency is key, so sticking to two or three complementary fonts will help create consistency and reduce confusion across all of your platforms. You want to get your message across, and the easiest way to accomplish that is by making sure your audience can read that message.

There are a variety of ways to enhance the design of your print marketing materials. Even in the digital age, the tangible aspect of printed materials can still make a heavy impact for your business and your brand. As a business, your first impression is crucial, and these marketing materials wind up being just that for many consumers. For more information – and even more tips – on how to maximize your print marketing materials, reach out to the experts at Cottrell Printing today.

How Can Businesses Achieve Consistency & Quality in Commercial Printing?

Your image is one of the most important things your business has, and you don’t want any inconsistency when presenting that image. The best way to do this is by creating a consistent message, and that means all of your printed commercial materials need to come across with your proper branding and colors – every time. Working with a reputable Denver printing company will go a long way in creating that consistency. 

However, you need more than just consistency, as quality can show your customers that you’re going the extra mile for them. Sending the same message of quality every time will help you achieve this, but it’s not as simple as just calling up a commercial printer. There are a number of things that you need to look for when trying to establish a consistent message with your commercial printing. 

Work With the Right Equipment

When searching for the best quality and consistency, it’s important to seek out a printing company that has invested in top-notch, high-quality printing equipment. This isn’t just the printers that are used to create the documents, but also the ink, paper, and other materials that go into the process. High-quality equipment will go a long way in creating the best final output, and that starts with the right equipment. 

The equipment has to be regularly maintained to ensure consistent results, and the right commercial printer will stay up to date by creating and utilizing standardized color profiles. This ensures accurate and predictable color reproduction. There are also other color management tools to maintain consistency, as predictable color reproduction will be vital if you’re printing numerous materials. Knowing you’re working with a printer that uses the best equipment is a great first step in getting the best result for your project.

Quality Control & Proofing Process

Nobody wants a mistake on their final product of any commercial printing project. Working with a commercial printer to implement a thorough proofing process should catch any potential mistakes before you get to the final print. Talk to the commercial printer about providing digital proofs or test prints to get an idea of what the final product will look like. This will help the commercial printer understand your expectations and requirements for each job. 

This is an important process particularly to ensure the colors are right. A lot of branding and imagery for businesses comes down to their official colors, as you don’t want your logo to look off or discolored, for example. This step in quality control will enable the consistency in every piece to come through in adherence to your standards, as well as the printer’s. 

Check Out Samples & Portfolios

Most commercial printers will have samples of previous work or will have built out portfolios that shows the scope of the projects they’ve done for other clients. Commercial printers should be forthcoming with these types of examples, as you want to work with a commercial printer that is proud of their work. Evaluate multiple samples to get a good feeling for the printer’s consistency and quality. 

Every project may be different, but looking at a wide range of examples will show you how consistently the printer creates consistent results. If possible, you also might be able to check out the printer’s facility to get a firsthand look at their operations. A reputable printer should be ready to give insights to their processes and overall commitment to quality. 

Establish Your Standards

If you’re looking for printed items for your business, it is also a good idea to establish your own specifications for a project. By detailing what your requirements will be – such as color requirements, finishing options, or other specifics – it’ll be easier for the commercial printer to understand your vision. This will also help establish a stronger working relationship with the printing company, as it will leave out a lot of the questions they may have, leading to a better understanding of your expectations.

Don’t be afraid to come up with a style guide for your own brand’s standards. This will leave no surprises for the printer, as they’ll understand your colors, fonts, and other must-haves when developing your project for printing. This can also help out in the quality control and proofing process, since there won’t be any question as to the necessities for your projects. The clearer the specifications, the easier it will be for the commercial printer to realize your vision. 

Communication is Crucial

Perhaps the most important aspect of getting the right quality for your printed materials is working with a commercial printer that is open and able to communicate regularly. Partnering with a reliable and reputable Denver printing company that has a track record of producing consistent results is vital. They should be able to show you examples of their work and provide you with testimonials from pleased clients. Communicating clearly with the printer will allow you to convey exactly what you’re looking for from the projects, setting the expectations for each job. 

The printer should be receptive every step of the way, keeping you informed on how the progress of your project. Communication is the most important step in customer service, especially with projects that require the attention to detail that many commercial printing projects require. Constant feedback will not only allow for the best result in the completed project, but it will also help the printer understand what needs to be done with other projects moving forward.

Remember, even though it’s your printing project, the commercial printer wants it to come out just as perfect as you do. Detailed communication from both sides can go a long way in establishing your wants and needs for the project. Working with a printer that provides exceptional customer service will result in quality communication, potentially leading to a relationship for future projects, as well. For more information on how to get the most out of your commercial printing project, reach out to the experts at Cottrell Printing today.

Best Practices for Preparing Artwork for Commercial Printing

Commercial printing projects are a great way to market your brand. However, using artwork in these commercial projects can get tricky, as you want the artwork to maintain its original integrity through reproduction. The best way to accomplish this is to use a trusted Denver commercial printer that has a reputation for top quality work, and a regular process that backs it up. 

There’s an attention to detail required when preparing artwork for commercial printing to make sure the final product meets the standards of the customer. The commercial printer should also have their own high standards in place, and that comes along with the best practices of getting the project to emerge exactly as the customer intended. 

Color is Crucial

When printing large projects, one of the most important things is making sure the color comes through properly. No one wants colors to look muted when they’re supposed to be bright. Colors are also critical in logos and other branding, so they have to be exact. Using the CMYK color mode for full-color printing is crucial, instead of the RGB mode (which is used for digital displays).

The right resolution is also vital for large projects, and images should have a resolution of at least 300 dots per inch (DPI). This will make the images crisp and clear, and keep away from distracting pixilation of images. The overprint settings are also important to getting the right colors. This is the process of printing colors on top of each other, and maintaining the right settings will make sure the colors come through properly. 

Get Graphics in Order

One of the most important things is making sure your document size matches the final print size. This includes double checking the dimensions and resolution. If you’re using custom fonts, embed them within your document to make sure they display correctly. His is especially important when saving your files. If possible, use a print-ready format. PDFs are widely used, as they will maintain image quality and properly embed fonts. 

Whenever possible, use vector graphics for logos and text to make sure the sharpness is maintained. Vector graphics can also deliver better clarity regardless of size. It’s also important to collaborate with the printer to understand the specific process that will be used. Different processes may have different color profiles or resolution requirements, and working together with the printer will give you all of the information you need to get them the right images and files to make the project a success. 

One of the most important things throughout this process is communication, and working with a printer focused on customer service is crucial. They’ll be able to get all the right information to you, and walk you through the entire process. Be sure to get a proof of the project before the final product is created, so that you can get the peace of mind of knowing that it’s going to come out the way you want it. For more information, reach out to the experts at Cottrell Printing today.