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Printing companies have long been used to implement your branding into eye-catching brochures, pamphlets, as well as banners and signs. However, their expertise doesn’t stop there. For those still trying to establish their brand, a trusted Denver printing company can help you establish and fine tune your branding by offering help with graphic design and other services.
Many business owners don’t necessarily have the design skills to create print-ready artwork themselves. From advice on adjusting colors and resolution, to creating visually appealing logos and designs, many printing companies can help establish your branding from start to finish.
Many printing companies have their own in-house graphic designers – or partnerships with outside design professionals – that can help their clients develop visually appealing designs for print materials. Whether it’s the small stuff like designing a business card to designing the layout of a brochure to coming up with a new logo for your business, these designers can do it. They’ll work with you to create a new or updated design that suits your needs and branding.
Even if you have your own design, the printing company’s designers can perform a review of the artwork to make sure it meets all of the technical requirements for printing. By adjusting colors, dimensions, and other elements, they can make sure that your design will translate well onto the final printed product. Printing companies will also provide you with proofs of your design before any prints are finalized. This allows for your own approval before anything moves forward, correcting any mistakes and making sure it meets your expectations.
Take Advantage of Technology
Branding needs to go to a number of different places in today’s fast-paced world. Billboards and banners are still around, but your logos and other images have to get across multiple platforms including social media and your website. Consistency is key with branding, and printing companies can help manage your color profiles to make sure that the colors of your design remain consistent no matter where they’re displayed.
Printers can also use their software to format your artwork correctly to meet the specifications when creating printed materials, reducing the risk of errors with margins, bleeds, and other technical details during the printing process. They can also put your images into vector format, which helps make low-resolution images look crisp and clear – even when they need to be printed at a larger size. Scaling your logo and branding is crucial, especially when splashing it across multiple platforms. These expert designers can take the stress out of this process, so you know it’s going to look the same everywhere.
Printing companies that offer help with graphic design can be a big benefit during any branding process. They’ll make sure you’re getting the most out of your printed products, and the branding across all platforms. For more information on how this may help your business, reach out to the experts at Cottrell Printing today.